AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on Android in the US: Q2 2022
Analyzing the performance of the top five drawing and coloring apps on Android in the US during Q2 2022, highlighting trends in downloads, revenue, and active users.
During the second quarter of 2022, the top five drawing and coloring applications on the Android platform in the United States showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.
Happy Color®: Coloring Book experienced a fluctuating trend in weekly downloads, starting at around 61K at the end of March and ending at approximately 55K by the last week of June. Weekly revenue for the app saw a peak of roughly $6.4K at the end of March, gradually declining to around $3.4K by late April, and then stabilizing between $3.7K and $4.1K towards the end of June. Active users showed a slight increase from about 978K in late March to a peak of approximately 1.03M in mid-June, before settling at around 983K by the end of the quarter.
Phone Case DIY had a relatively stable download trend, with weekly downloads fluctuating between 32K and 66K throughout the quarter. Active users for the app started at around 196K at the end of March, experiencing a decline to about 140K in early May, but then recovering to approximately 186K by the end of June.
Pixel Art - Color by Number showed a mixed performance. Weekly downloads ranged from approximately 30K to 54K, with noticeable peaks around the end of May. Revenue was fairly stable, averaging around $2.8K to $3.3K per week. Active users saw a steady increase from about 445K in late March to a peak of around 481K by the end of May, before slightly declining to about 471K by the end of June.
Figurine Art - Coloring Games, a relatively new entrant, showed promising growth in weekly downloads and active users. Downloads surged from approximately 1.4K in early May to a peak of around 175K in mid-May, before stabilizing between 35K and 57K towards the end of June. Active users mirrored this trend, increasing from about 1.4K to a peak of approximately 279K in late May, and then stabilizing around 194K by the end of the quarter.
DIY Keyboard exhibited a varied performance in downloads, ranging from about 22K to 51K. Active users started at approximately 65K in late March, increasing to a peak of around 79K in mid-May, followed by a decline to about 57K by the end of June.
For more detailed insights and data on these apps, visit Sensor Tower.